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NOTABLE
PROJECTS

25+

Years producing

 

26

Global markets

 

2

Global mega-events (Olympics, FIFA World Cup 26)

25+ years of live experiences, from Bay Area dance battles to the Olympic Games.

01  AIRBNB      02  SEPHORA      03  MONKS      04  DISNEY      05  RED BULL      06  FOUNDER

01

AIRBNB

2024 — Present

Senior Manager, Experiences Production

Global partnerships production across 26 markets.

Milano Cortina 2026 Olympic & Paralympic Experiences   2025–26

Program owner, end to end

 

FIFA World Cup 2026 Experiences   2025–26

From 2025 pilot to launch

 

Lollapalooza   2025–26

Chicago · Berlin · Mumbai · São Paulo

 

Art Basel   2025–26

Paris · Miami

 

Corona Capital   2026

Mexico City

 

Tour de France Experiences   2025

FIFA Club World Cup Experiences 2025

 

HYBE Experiences   2025

Tokyo · Los Angeles · Seoul

 

02

SEPHORA

2022 — 2024

Director of Events & Design

Store Manager Conference, Las Vegas   2023–24

With Gwen Stefani and Lady Gaga

 

SephoraWood   2024

 

Sephora Rewind 2023

Employee celebration with 15+ brand partners

 

Brand Summit / Impact Summit   2023–24

 

Virtual Brand Training   2022

With Gwen Stefani

 

Seasonal & virtual programs   2022

Summer Fridays · Snowed In · Virtual Holiday Series

 

03

MONKS

(formerly Cashmere Agency)

2017 — 2022

Director of Experiential

Clients included HBO, Universal, Netflix, Amazon and LEGO.

HBO Euphoria   2019

4-city screening tour

 

Universal   2019–20

Jordan Peele’s Us 3-city screening tour (2019) · The Photograph screening series (2020)

 

HBO Watchmen   2019

NYC Comic-Con activation + Atlanta multicultural screening

 

Netflix, The Irishman   2019

Influencer dinner

 

Amazon Music, Rap Rotation   2019

Launch

 

LEGO   2019

LA Auto Show experience

 

Taco Bell   2019–21

Summit Series (2021)

 

Jack in the Box   2020

Fright Night COVID-safe experience · Prom in a Box · Sonic experience · Life is Beautiful Festival (2019)

 

Quibi   2020

Centerpiece event experience

 

Danone and Y&Co   2020

Media and influencer micro-experiences

 

EPIX & TBS partnerships   2021

Godfather of Harlem × The Black Box · Chad × Umami

 

Starz · AMC   2019

Vida Season 2 launch · Roots Picnic experience

 

Disney Side campaign artwork: the Show Your Disney Side logo over a crowd of fans.

04

MAKER STUDIOS (A WALT DISNEY COMPANY)

2014 — 2017

Sr. Manager, Branded Entertainment

Disney Side

UGC campaign leading to Disney’s Creator Conference

 

Clarins “Worth the Wrinkle”

Best in Class at Maker Studios

 

Disney Cinderella

Film launch and digital campaign

 

Lionsgate La La Land

Film launch and digital campaign

 

Sleep Number

Product launch and digital campaign

 

Starburst Juicy Theories   2015

Influencer campaign featuring the Fung Bros

 

05

RED BULL

2011 — 2014

Culture Event Marketing Manager, Northeast

Culture marketing leadership across 13 Northeast markets: 100+ events a year, including 39 sold-out Red Bull Music Academy events in one month.

Red Bull Music Academy

Music festival

 

Grand opening, Red Bull Studios NYC

 

Northeast tours

Thre3Style · Sound Select · Red Bull EmSee

 

Festival activations

Governors Ball · Afropunk · Brooklyn Hip Hop Festival · Boston Calling

 

Loud Dreams & Red Bull Parallels

Influencer and digital music projects with Harry Shum Jr. and Christopher Scott

 

06

FOUNDER & INDEPENDENT PRODUCER

2000 — 2018

Music, dance and arts events, built from the ground up.

The Honey Collective

Honey × Hennessy live music series · Honey on the Rooftop · 2-year anniversary · Championed by Prince, an honorary member

 

Sports Spectacular   2018–19

Awards show, auction and dinner

 

adidas   2018–19

Prosper Summit

 

GE Appfronts   2017

 

Happy Socks   2014

Product launch

 

One Cypher

Anniversary events, years 1–3 · Bustagroove afterparty

 

Dance & live music nights

Called Out dance battle · Kill the Radio · Lyrilicious

 

Red Bull Bouncing Cats screenings

Los Angeles · San Francisco

 

MORE OF THE WORK

GO BEHIND THE SCENES.

Case studies, the reel and how each experience came together.

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©2026 SHELLEY OTO

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